Alex Gomes

My Path of Connection, Passion, and Purpose in Healthcare

From an early age, I understood that events are more than just gatherings; they are opportunities to connect people, share knowledge, and inspire real change. My passion for events began in 1994, when I started organizing cultural and entertainment events, university parties, and live shows in São Paulo. By 1998, I was fully dedicated to networking events, building environments that encouraged meaningful exchange and collective growth.

Seeking personal and professional growth, I traveled to Japan with a clear goal: to save enough money to invest in my projects back in Brazil. What was supposed to be a short stay turned into nearly a decade of transformation. Living in a culture that values education, discipline, and collective responsibility broadened my perspective on how much social impact one can generate through purposeful action.

Unexpectedly, my career gained momentum while I was there. I was invited to appear on television, host the show "A Hora da Promoção" on IPCT (a Rede Globo affiliate), interview artists, and speak at various events for the Brazilian community. These experiences showed me that communication could be a powerful tool for social transformation.

Around 2010, I returned to Brazil to be closer to my family and invested in further education. I completed my undergraduate studies and earned a postgraduate degree in communication, expanding my ability to lead with strategy and purpose.

It was at this stage that a long-standing passion resurfaced with strength and clarity: dentistry. I realized that my background in events, communication, and now health was beginning to converge toward a greater mission to contribute to people’s well-being in a meaningful and human-centered way.

I began my dental journey by becoming a Certified Dental Assistant (ASB) through SENAC, and in 2018, I completed my training as an Oral Health Technician in Brasília. I worked closely with dental implant procedures and surgical assistance, always with a strong commitment to quality, ethics, and empathy.

Soon, my event planning background caught the attention of the dental clinics where I worked. They recognized my natural ability to organize and execute events tailored to oral health promotion and invited me to develop initiatives to bring dental education to companies and the general public. I started with small internal meetings, which gradually evolved into larger events requiring professional venues and more strategic planning.

During this journey, I created several impactful events in the dental field, including multiple editions of the Coffee Break das Mulheres Super Poderosas and the Global Business Forum, all aimed at building bridges between professionals and raising awareness about oral health. In 2018 and 2019, my wife and I officially founded Apsivida Psicologia Integrada, where I applied everything I had learned to offer high-quality services in a warm, socially responsible environment. We implemented regular external audits to monitor the quality of care and embraced sustainability practices aligned with the UN Sustainable Development Goals (SDGs).

With this vision in mind, we launched multiple social impact projects such as “Todos Pela Vida,” offering free services in parks, squares, and bus stations across Brasília. We also promoted menstrual dignity campaigns, food distribution, and partnered with organizations, all while investing in the personal and emotional development of our internal team, including psychologists and collaborators.

In parallel, I strengthened my commitment to community engagement, participating in public health campaigns, supporting the arts, and appearing on TV Band Brasília to raise awareness about health, well-being, and social responsibility. I collaborated with institutions such as Sesc and the Sabin Group, further expanding the impact of our work.

As Apsivida grew, I developed the Apsivida Integrated System, a software solution designed to help small healthcare teams manage their clinics with greater efficiency, especially those with limited resources. This initiative was part of my broader vision to improve the healthcare system from the inside out.

To enhance my leadership and strategic skills, I completed an Executive MBA in Clinic and Hospital Management, which gave me the tools to understand healthcare as a complex, evolving ecosystem that requires both structure and humanity.

Today, in 2025, I have completed my training as a Dental Assistant in the United States, a crucial step that deepens my clinical skills and strengthens my ability to contribute to innovation and excellence in oral healthcare.

Every step of this journey has been built with dedication, continuous learning, and, above all, gratitude to every person and institution that has trusted and walked with me.

I have accomplished a lot, lived unique experiences, created meaningful projects, and built bridges, but even so, I know I do not know everything. I will always be learning, evolving, and exploring new frontiers, not only to grow as a professional but also as a human being. I believe in the power of exchange: sharing what I have learned while listening and learning from others who have so much to teach.

It is with that spirit of collaboration and growth that this next chapter begins: ToothTalk by Alex, a platform built with care, designed to share experiences, strengthen connections, and keep inspiring change in healthcare, education, leadership, and, most importantly, in people.